Make calls worth the effort again, scale the email motion that already produces meetings, and safely automate LinkedIn so full-cycle reps can stay focused on pipeline.
"If I’m calling, it’s more so to leave a voicemail. Our success is primarily from emails and LinkedIn." — Sean Badua
Second Front does not need to guess where meetings come from. Email already drives most meetings, LinkedIn helps start conversations, and the phone is not yet viable enough to justify the time it consumes.
Second Front does not need to guess where meetings come from. Email already drives most meetings, LinkedIn helps start conversations, and the phone is not yet viable enough to justify the time it consumes.
Current performance is about a 4% connect rate, or roughly 0.8 live connects per hour at 20 dials. Moving into a 10% to 30% range would make calls meaningfully productive again.
Email already produces most meetings. Increasing volume from roughly 300 to 900 emails per month models to about 26 additional email-sourced meetings if current efficiency holds.
LinkedIn is productive but must stay conservative and reviewable. Safe automation can reduce repetitive work so full-cycle reps spend more time advancing active pipeline.
Sean’s team is already showing Peter where meetings come from, where rep time is being lost, and which channels are worth scaling first.
The current calling motion yields too few live conversations to feel strategically reliable.
Daily dialing is already light because the phone is behaving like a voicemail channel instead of a conversation channel.
The team is active, but full-cycle bandwidth is being spread across calls, email, LinkedIn, meetings, and follow-up work.
The KPI that matters is qualified meeting production, not simply more raw activity.
The current channel hierarchy is already visible: email is the strongest meeting driver and still has room to scale.
Existing outbound patterns are producing results, but current email volume likely remains below the practical ceiling.
Sean’s team is already showing Peter where meetings come from, where rep time is being lost, and which channels are worth scaling first.